
01.05.2020
Most people prefer to listen to podcasts at home (49%), while 22% said they also listen while driving. 11% listen while at work and only 4% listen while onboard a public transport vehicle.
One of the great drivers of podcast consumption growth is that podcasts are the ultimate multi-tasking content format. Ever try to mow your lawn while reading a blog post? Or while watching a YouTube video? Doable maybe, but not advisable. Podcasts, however, you can consume while you’re doing other stuff, making them perfect to fit into the same time window as other life activities.
These 2019 podcast statistics show that multi-tasking is in full force. 59% have listened while doing housework. 52% while driving. 51% while cooking. And 46% while going for a walk.