22.01.2020

The podcasting audience is well balanced at the moment, with men leaning every so slightly on the heavier side of the scale (52% vs. 48% for women).

Podcasting is way more popular among young people, with 67% of the total podcasting audience being between 18 to 44 years old.

Podcast attracts the educated and relatively wealthier sections of the society more. In fact, it's 45% more likely for a podcast listener to have a college degree, and 68% more likely to have a post-graduate degree. They are also much more likely to be HNIs (high net-worth individuals), with them having a 45% more likelihood of having a net household income of over $250,000, which is a quarter million dollars, annually!